Friday, October 20, 2017

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Transcreation Helps Sell The Brand

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Transcreation Helps Sell The Brand
The purpose of a marketing message is to create an urgency for a product or service that makes viewers want to buy it immediately. In order for a promotion to work in another culture, the entire message - verbal and visual - must be translated in keeping with the spirit of the original. The transcreation process preserves the intent, style, tone, and context of an advertisement when converting it to another language.
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Categories: Translation, Interpretation, Cultural Services | Tags: translation , transcreation , interpretation | View Count: (713)

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