The Importance of Foreign Language Marketing in the US

Immigration is rapidly changing the cultural makeup of the US. Over the last three decades, the number of people living in the United States who do not speak English as their native language has tripled. In 2011, the Migration Policy Institute estimated that over 25 million people in the United States have limited English ability. This was cited as an increase of over 90% since 1990.

Today’s businesses without the ability to market or provide customer relations in a foreign language are losing the chance to reach a vast market of potential customers. Businesses struggling to increase their market share, must look toward utilizing foreign languages in their advertising campaigns and customer services or risk losing sales to companies already embracing multi-lingual marketing.

Dialog One is the answer for any sized company which needs foreign language translation and business services. Since 2000, the company has provided translation and interpretation assistance across a wide range of industries in the private and public sectors. Dialog One offers precise, fast, confidential and effective business-related foreign language options to full the needs of your company.

Some of their most popular business solutions are:

Foreign Language Marketing Solutions

When you partner with Dialog One your company will have access to over 2000 accredited native translators and multilingual industry-specific professionals. Dialog One’s cultural and language experts can provide translation services, 24 hours a day, for over 150 language pairs. Dialog One combines its foreign language and business expertise to give your business an edge in multi-lingual advertising.

Multi-lingual Customer Service Solutions

Dialog One provides multiple language support for:

Inbound Calls: Give your customers the best possible customer service in their own language. Whether you need in-house or off-site customer service agents, Dialog One can create a customized solution for your business.

Outbound Calls: Design a custom customer care campaign to target your existing customers in their native language; or build your customer base with a multi-lingual telemarketing promotion.


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